To start, Saudia has unveiled a completely new brand color identity, comprised of green, blue, and sand, representing Saudia’s aim to expand its fleet and destinations, and “emphasizing the Kingdom’s authenticity and deep-rooted values”
Saudia has unveiled a new livery, which I think looks great. It’s funny, because the airline has been flying planes with this livery since 2021, and the claim at the time was that this was a retro livery to celebrate the carrier’s heritage. But nope, this is actually the carrier’s new livery, which is based on the carrier’s old livery. So what’s old is new again.
